Client
Products/services used
- Website Design
- Strategy and Planning
- Experience Design
Overview
Zero-Emission Grid is an all-inclusive professional advisory services and solutions provider for power grid planning and interconnection support for journeys toward decarbonized power grids. As a major industry conference approached, Zero-Emission Grid needed an updated look and online presence to support their industry growth.
Challenge
The existing website had a cumbersome structure that made it hard to update and difficult for website visitors to fully understand how Zero-Emission Grid could help. We had a wealth of content, but it wasn’t structured in an updated, friendly way.
Solution
We launched a new website based on a new branding and style with updated color palettes and established a new information architecture for the website. We updated content across the website as well making it much easier to find content, understand Zero-Emission Grid’s value proposition, and take action on the website.
Results
Enhanced User Experience (UX): Visitors enjoy smoother navigation, faster loading times, and improved accessibility, which lead to higher engagement and satisfaction.
Alignment with Brand Evolution: The redesign reflects the company’s rebranding efforts, ensuring the website stays in sync with the company’s current messaging and values.
Up-To-Date Content: The site now features accurate and relevant information, providing users with the most current details about products, services, and updates.
Improved SEO Rankings: With updated content and structure, the site sees better search engine performance, driving more organic traffic and boosting visibility.
