Client
ICL Texas
Products/services used
- 4-Page Brochure Design
- Brochure Printing
Overview
ICL Texas provides essential assisted living programs in Texas, including Home and Community-based Services (HCS) and Intermediate Care Facility for Individuals with Intellectual or Developmental Disabilities (ICF/IID). As their services are vital to families, it was crucial that their marketing materials accurately reflected the care and sensitivity they offer.
Challenge
ICL Texas’s existing marketing materials were outdated and contained some incorrect information, which could mislead potential residents and their families. They needed a refreshed brochure that not only provided accurate information but also conveyed a sense of family, care, and trust, aligning with their mission and values.
Solution
Blue Atlas Marketing designed and printed a 4-page brochure that was consistent with ICL Texas’s new website and branding. The brochure was crafted to resonate with the emotional needs of families, presenting ICL Texas’s services in a way that highlighted their commitment to care and community. The new design ensured that all information was up-to-date and presented in a warm, approachable manner.
Results
Increased Website Traffic: The updated brochure, used as the primary marketing collateral at niche-specific events, successfully drove more traffic to the ICL Texas website.
Higher Resident Inquiries: The new brochure contributed to an increase in resident inquiries, helping ICL Texas connect with more families in need of their services.
Enhanced Brand Perception: The brochure helped position ICL Texas as a family-centered and trustworthy provider, reflecting the true essence of their services.
