Client
Polar Performance Materials
Products/services used
- Logo Design and Brand Development
- 4-Panel Brochure Design
- Product Data Sheets
- Trade Show Booth, Collateral, and Promotional Items
- International Logistics
- Flyer design and printing
Overview
Polar Performance Materials, a leading manufacturer of high-purity alumina, recently rebranded and changed their name to better position themselves in the market. With a new brand identity, Polar Performance Materials needed updated marketing collateral that reflected their new professional image and set them apart from competitors.
Challenge
The rebranding required a complete overhaul of their marketing materials. Polar Performance Materials needed a fresh look for their collateral, including a 4-panel brochure and individual product data sheets for their three main product types: alumina powder, pucks, and beads. Additionally, their trade show booth materials needed to align with this new brand identity to ensure consistency across all customer touchpoints.
Client is also located in Canada, so shipping and logistics can be an issue with customs involved.
Solution
Blue Atlas Marketing developed a cohesive set of marketing materials that included a 4-panel brochure and detailed product data sheets. Each piece was meticulously designed to align with the new brand identity, ensuring that the visual and messaging consistency would resonate with the target audience. In addition, we created trade show booth materials that maintained this brand consistency, providing Polar Performance Materials with a unified and professional presence at industry events.
Blue Atlas designed and printed all trade show materials including the booth, flyers and collateral, promotional materials, and digital promotion messaging and handled the headache of international logistics and customs getting materials and assets to and from the show.
Results
Increased Brand Visibility:
The consistent branding across all materials led to a noticeable increase in brand visibility and recognition within the first 6 months.
Enhanced Industry Awareness:
Polar Performance Materials saw heightened industry awareness, with more attention and inquiries at trade shows due to the professional and cohesive presentation.
Competitive Positioning:
The new brand identity and professional marketing materials helped Polar Performance Materials position themselves as a strong competitor in the market.
