Client
Near Northwest Management District (NNMD)
Products/services used
- Website Design
- UX Planning and Design
- Content Writing and Reorganization
Overview
Established in 2001, the Near Northwest Management District (NNMD) is dedicated to promoting and coordinating economic growth, creating and beautifying green spaces, and enhancing public security within their boundaries. As a vital organization within the community, NNMD needed a website that effectively communicated their mission and ongoing initiatives to residents, businesses, and stakeholders.
Challenge
NNMD’s existing website was outdated and did not effectively showcase their mission, projects, or the benefits they provide to the community. The content had grown and needed reorganization, and the evolved menu system became suboptimal, making it difficult for visitors to find important information about NNMD’s efforts and impact.
Solution
Blue Atlas Marketing redesigned NNMD’s website with a focus on improving user experience (UX) and reorganizing content to better highlight their mission and achievements. We crafted clear, informative content that accurately reflected NNMD’s goals and initiatives, and ensured the website was easy to navigate, allowing visitors to quickly find relevant information and updates.
Results
Improved User Engagement: The redesigned website offers a more intuitive navigation experience, leading to increased visitor engagement and satisfaction.
Clear Communication of Mission: The reorganized content effectively communicates NNMD’s mission, ongoing projects, and their positive impact on the community.
Enhanced Accessibility: The updated site structure ensures that important information is easy to access, helping residents and stakeholders stay informed about district activities.
Boosted Online Presence: The optimized website has led to better visibility in search engines, attracting more visitors and increasing awareness of NNMD’s initiatives.
