Client
Inner Element
Products/services used
- Expo Tent
- Banner Stands
- Pull-Up Stand Printing
- Collateral Design & Printing
- Promotional Items Design & Printing
Overview
Inner Element Fitness is an independent, specialty fitness facility with customized group and individual coaching with state-of-the-art machines that dynamically adjust the weight. As a new brand, Inner Element needed to establish their presence in their local target area. Since they are a retail gym facility, they will only target a drivable area around their location. A large part of the brand awareness strategy was local events, pop-ups, and physical presence throughout the community.
Challenge
- Client started completely fresh as a new independent fitness gym and consulting company focused on a local market
- Client needed a way to establish the brand and raise awareness in a targeted local market area
Solution
- Blue Atlas created the strategy for building a local presence through joint promotions and local events in the target market area to raise awareness for the brand to the right prospects
- Blue Atlas designed and printed consistent branding assets for pop-up events, local expos, and trade show-style booths at community and self-hosted events
