Client
InduMar Products
Products/services used
- Graphic Design
- Brand Identity
- Digital Marketing Assets
Overview
InduMar Products has a wealth of composite repair products cover five main categories of repair and prevention solutions. Throughout the years, InduMar has developed new collateral and new products, but there was a lack of consistency in design and branding along with lack of brand awareness for the new offerings.
Challenge
We had multiple files needed for each product across many products and categories. We also have multiple tag lines and registered trademarks that required meticulous organization and management through the updating process. We also rolled out a new brand awareness campaign across digital channels that needed to maintain brand consistency while creating awareness and engagement.
Solution
Through our certified project management process, our team was able to manage the wealth of documents and updates needed while maintaining detailed-oriented review and quality control to produce a series of product data sheets, instructions, and social media assets establishing and maintaining InduMar Products’ brand, technical expertise, and attention to detail.
Results
Enhanced Brand Recognition: A cohesive visual identity has made the brand more recognizable and memorable to customers.
Increased Customer Engagement: Strategic digital marketing efforts attracted and engagement more customers and prospects, leading to higher interaction rates.
Consistent Brand Messaging: Uniform branding across all mediums ensured that the company’s message is clear and consistent, building trust with the audience.
Higher Conversion Rates: An improved digital present has lead to more inquiries, sales, and ultimately boosting the company’s revenue.
