Client
Global EMS
Products/services used
- Series of Flyer Design and Printing
- Trade Show Lead Magnet
- Trade Show Booth, Collateral, and Promotional Items
Overview
Global EMS, a UK-based provider of payroll processing and financial services for global workforces, sought to strengthen their presence in the U.S. market. Competing against established American companies at trade shows, they needed marketing materials that were not only consistent with their brand but also competitive in the U.S. landscape.
Challenge
Global EMS faced several challenges, including the need to align their marketing and design with U.S. competitors at trade shows, ensuring their collateral reflected a professional and cohesive brand identity. Additionally, they needed an effective strategy to capture more qualified leads during these events, a critical factor for maximizing their ROI from trade show participation.
Solution
Blue Atlas Marketing developed a comprehensive suite of marketing materials, including a series of professionally designed flyers, trade show booth setups, collateral, and promotional items. We also created a strategic lead magnet to be used at trade shows, designed specifically to capture the attention of qualified prospects. The materials were tailored to ensure brand consistency and competitiveness in the U.S. market, reinforcing Global EMS’s professional image.
Results
Increased Qualified Leads: The newly designed trade show materials and lead magnet strategy resulted in a significant increase in the number of qualified leads captured.
Enhanced Brand Consistency: The professional and cohesive design across all marketing collateral ensured consistent brand representation, aligning with U.S. market standards.
Boosted Trade Show Engagement: The updated booth setup and promotional items attracted more visitors, leading to higher traffic and engagement at trade shows.
Improved ROI: The strategic approach to trade show marketing led to a better return on investment by effectively converting booth traffic into valuable leads.
