Client
El Dorado Insurance
Products/services used
- Table-top and Banner Stands Displays
- Expo Collateral
- Digital Lead Generation Assets
Overview
El Dorado Insurance is a specialty insurance agency focused on private investigators, security guard firms, and alarm installation companies. They have been focused on these sectors for over 50 years and utilize industry expos, conferences, and education events to maintain a presence and build more market penetration. El Dorado attends several of these events each month and need something versatile, easy to travel, and effective for a variety of situations.
Challenge
- Client frequents many association events across the US (several per month) and needed a way to quickly display in various formats based on display and area size
- Client also needed a way to engage attendees while generating leads for policy producers
Solution
- Blue Atlas created trade show displays and stands with varying size and display capabilities including table-top, full-stand, and backdrop setups along with collateral consistent with updated messaging
- Blue Atlas also created an online scavenger hunt for specific trade shows to encourage attendees to visit the client’s website and study content while looking for the image scattered throughout the website. Completions included gathering contact info to deliver the prize while also creating leads for the client
