Client
Products/services used
- Website Design
- Strategy and Planning
- Company Online Reorganization
- Experience Design
Overview
DIFFCO LLC is a fully insured and bonded contractor specializing in industrial and commercial markets across Texas, Oklahoma, and Louisiana. With a wide range of services including civil construction, demolition, earthwork, and railroad maintenance, DIFFCO needed an updated online presence that could effectively showcase their capabilities and enhance their market positioning.
Challenge
DIFFCO’s previous website had an outdated design and a disorganized content structure, making it difficult for visitors to navigate and understand the full scope of their services. The site lacked the modern appeal and functionality necessary to engage potential clients in the competitive industrial and commercial construction markets.
Solution
Blue Atlas Marketing implemented a complete redesign of DIFFCO’s website, focusing on strategic planning and content reorganization. We developed a user-friendly experience that highlighted DIFFCO’s extensive service offerings and expertise. The new design incorporated a modern aesthetic, improved navigation, and a restructured information architecture, making it easier for visitors to find relevant information and engage with the company.
Results
Improved User Experience: The revamped website offers smoother navigation, faster load times, and a more intuitive structure, leading to higher user satisfaction and engagement.
Enhanced Market Positioning: The updated design and content organization reflect DIFFCO’s professional capabilities, helping to strengthen their brand presence in the industrial and commercial sectors.
Increased Website Traffic: The optimized site structure and improved content have contributed to higher search engine rankings, driving more organic traffic to the website.
Better Lead Generation: The new website effectively communicates DIFFCO’s value proposition, leading to an increase in qualified leads and inquiries.
