Client
Products/services used
- Website Design
- UX Planning and Design
- Content Writing and Reorganization
Overview
CLS Industrial Purification specializes in engineering, absorbent technology, and oilfield purification operations. The company offers unparalleled technical expertise, particularly in running guard beds, monitoring their performance, and eliminating harmful contaminants. With such a deep well of knowledge, CLS Industrial Purification required a website that could effectively showcase their expertise and connect with their target audience.
Challenge
CLS Industrial Purification’s previous website did not fully leverage their extensive industry experience or communicate their technical expertise effectively. The site’s content was disorganized, and the user experience was not optimized, making it difficult for potential clients to understand the full scope of their capabilities and services.
Solution
Blue Atlas Marketing undertook a comprehensive redesign of the CLS Industrial Purification website, focusing on user experience (UX) planning and content reorganization. We crafted clear, compelling content that highlighted the company’s expertise and reorganized the information architecture to make the site more navigable. The new design emphasized usability, ensuring that visitors could easily access key information and understand the value CLS brings to the industry.
Results
Enhanced User Experience: The new website design provides an intuitive and user-friendly experience, making it easier for visitors to navigate and engage with CLS’s offerings.
Clear Communication of Expertise: The reorganized content clearly conveys CLS’s deep industry knowledge and technical capabilities, positioning them as leaders in industrial purification.
Improved Content Accessibility: The updated site structure allows users to quickly find relevant information, resulting in increased engagement and satisfaction.
Boosted Online Presence: The strategic content and UX improvements have led to better search engine rankings, driving more qualified traffic to the website.
