Blue Atlas Helps B2B Companies Launch WordPress Websites
Improving website functionality, appearance, accessibility, compliance, and optimization creates a more effective face for the company, shares Blue Atlas Marketing.
Houston, TX – Websites are the face of a company online. Yet, they often lack personalization, functionality, or accessibility, putting companies in a situation where they lack the ability to bring in leads and build their brand. Blue Atlas is working to provide companies with better access to high-quality, better websites built in WordPress.
Using the latest strategies for improving search ranking, Blue Atlas is working together with numerous companies to create a better functioning and more responsive site for companies. Websites serve as a place to get contact information and learn and engage with a company. They are often one of the most prominent steps in the buying process. A poorly designed or non-functioning site puts companies at risk of missing core leads and revenue.
Websites should be lead-generators for businesses, but they often are missing core tools to enable this or may have errors, older styles, or even poor navigational setups that limit the overall effectiveness of a site. Any business lacking a website limits its ability to reach its most likely customers, no matter the industry.
“A website needs to be the digital face of the company, and I often recommend to my clients that they consider whether their existing site is truly providing the best representation of their brand, image, services, and professionalism,” shares Lauren Stockard, Project Manager. “Updating a site to ensure it is functioning in the best way possible, both to get Google’s attention and to turn traffic into leads, is always a wise investment.”
Blue Atlas offers a wide range of digital services and tools for businesses, including building mobile-friendly and accessible websites. That includes meeting all ADA compliance requirements not present. The company’s web design solutions ensure businesses across all industries have a reliable tool to use to build their digital network, increase leads, and ensure their brand is well represented.
Numerous factors play a role in what helps a website to be truly effective and functional, including if it is built for speed, designed to generate leads, and easy to navigate. Many times, organizations put up a website and assume there is nothing more that needs to be done, yet problems develop over time. Sites become outdated or simply no longer provide an accurate representation of the brand.
Blue Atlas warns that without a consistent view of the functionality of a company’s website, it could become more of a liability than an asset. A non-functioning site or one that offers a dated brand image may discourage customers who find it from investing any time or money into the company. By contrast, a modern, welcoming, and enhanced website is optimized to generate traffic and leads for a company and becomes an incredible asset.
Organizations that have not developed a new site or lack a digital presence in the last year or so can now reach out to Blue Atlas. The company offers a free-to-use tool for estimating the cost of developing a website, making it easy to know what type of investment a company may see. Considering the ROI of such an investment is a must.
About Blue Atlas
Blue Atlas is a website accessibility, digital marketing, and web development company that has focused on delivering the best websites for its clients. It continues to work to innovate and provide solutions for companies that make it far easier for organizations to achieve their goals of reaching a larger audience of potential website visitors and customers and generating leads. To learn more about how Blue Atlas helps business owners achieve higher functioning and responsive websites, visit the company’s website at https://www.blueatlasmarketing.com/.
