4 Web Design Mistakes To Avoid
Web design has become an aspect of business that has become more relevant in today’s marketplace to succeed due to the increase in internet usage to connect with consumers and businesses. Like many other aspects of business, business owners make web design mistakes daily. These mistakes can be detrimental to the success of your business in the online environment, and we want to help steer you clear of making them.
What Are The Top 4 Web Design Mistakes To Avoid?
We’ve listed here the 4 common mistakes business owners have been making and why it’s important for you to avoid making them. If you can avoid making these mistakes in your web design, you can put your business in the right place to drive the traffic your website needs for your business to succeed.
1) Using Web Design Templates
All over the internet, one can find sites that offer free website builder templates for designing web pages. While these templates offer non-professional web designers an easy and inexpensive option for building a website, they tend to create more havoc than good for users in the long run.
First, they are usually very limited in what they offer regarding design options and customization capabilities. This leads to disadvantages such as the inability to match your offerings, landing pages, and content with your site. These then lead to problems with optimization due to the importance each factor plays in how a search engine ranks websites.
2) Not Optimizing Your Site
People often design a website, generate the relevant content, and leave it at that. There is a lot of competition over the Internet and such a website will not deliver you the desired results you seek.
After you design your site and add your company’s content, it’s important for you to optimize your site for search engines with metadata such as keywords, page titles, and descriptions. Including these aspects in your site allows search engines like Google to index your website properly. It allows users to easily find you when searching for something relevant to your website.
Proper optimization of your website will increase your search engine rankings. Having a high-ranking website within the search engines is highly desired because internet users usually only click on the links on the first few pages of search engine results, with the majority (60%) being the top three organic search results.
This makes optimizing your website important and should be included in your web design process. It doesn’t matter if you have a great-looking site with engaging information if no one can find you!
3) Poorly Done Site Navigation
During your web design process, ensuring your site’s navigation is done appropriately is extremely important in keeping visitors on your site. If visitors find your site hard to navigate, they will move on to another site, maybe even your competitors. You want your site to flow easily from page to page so visitors can quickly find helpful information. Setting up user-friendly navigation can decrease bounce rates and increase your unique and new visitor ratings.
4) Poor Content Creation
The most important aspect of driving traffic and keeping your website ranked high in the search engines is keeping your site updated with fresh content. Search engines love websites that continuously update with fresh and relevant content. By neglecting updates to your site, search engines will surely begin to decrease your rankings within them. Another reason for updating your content is that customers want to see that you are busy and keep involved with the online environment. Giving them a reason to visit your site each day will help maintain a continuous flow of traffic and increase new traffic to your site.
Blue Atlas Marketing is a professional web marketing firm specializing in website development. To avoid making these mistakes and getting the most out of your web design investment contact us and let us build the website you need to build your business.
