8 Steps to Optimize Your Images for Search Engine

August 15, 2019 / SEO/SEM

Recent Google updates have elevated the significance of images in SEO. Neglecting proper formatting, tagging, and descriptions is no longer […]

The Most Interesting Hotel Marketing Trends

August 10, 2019 / SEO/SEM

The hospitality industry is always rife with speculation: What’s going to be the next big draw, the next thing customers

97% of consumers use the web to find local businesses. There’s no debate: Your business needs an online presence. But with

It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and

July 22, 2019 / Content Marketing

One of the most important parts of your content isn’t the text at all – but the web layout where

July 15, 2019 / SEO/SEM, Branding

Google has been nurturing a new approach to page ranking for several years now: It’s called user intent, and it’s

July 10, 2019 / Branding

You may hear a lot of talk about a website’s “authority,” but that authority isn’t always clearly defined. It actually

If you have been doing marketing in recent years, you have probably heard colleagues and marketers throwing around words like

June 17, 2019 / SEO/SEM

According to Paola-Didone, author at the Moz, there are five SEO recommendations that she’s consistently seen make a positive impact

June 17, 2019 / SEO/SEM

Email can have a huge impact on your SEO efforts. So how can you actually make them work together? Here