7 Warnings of Brand Inconsistencies on Your Website
Brand inconsistencies on your website can make the experience confusing or painful for new visitors – but it’s not always […]
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Buyer Persona and Customer Avatars: Who is Your Website Marketing To?
It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.
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How to Check if Your Website is ADA Compliant
The ADA, or Americans with Disabilities Act, is periodically updated with new guidelines and practices for today’s work – so it’s not a surprise that the ADA has a variety of website accessibility standards and requirements. This is primarily done via the WCAG, or Web Content Accessibility Guidelines, which are created and maintained to apply accessibility rules to the online world.
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5 Ways Your Website Is Losing Conversions
When drilling down to specific goals for a website, many brands focus on website conversions – a.k.a., the ratio of people that visit a website (via any channel) compared to the people who make a purchase on that website.
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18 Rejuvenating Spa Marketing Tactics for Your Salon in 2021
We hear a lot about marketing tactics like email marketing, social media marketing, content marketing, etc., but there are other
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The Local SEO Guide for Day Spas
If you have a local business, like a shop, or have people visiting your office, optimizing your website is also
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How to Kick Start a Video Marketing Campaign
IGTV or YouTube? Ten seconds or five minutes? Scripted or unscripted? There are a lot of video options for busy
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How to Easily Tell if Your Video Marketing is Effective
Everyone will tell you that video marketing is a vital part of digital marketing campaigns, but there’s a second part
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Blue Atlas Awarded Best Web Design Firm of the Year
Madeira Beach, FL, January 27, 2021– Blue Atlas Marketing, a Tampa and Houston-based Digital Marketing company, has been awarded the
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How Group Bookings Can Help Increase Your Bottom Line
I’m Nate from Blue Atlas Marketing, and we’re talking to all of the day spas and salons today, and you
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