What is WCAG 1

What is WCAG 2.1 and Why It Matters On Your Website

How friendly is your website for people with disabilities? This simple question quickly grows more complex as businesses consider how their websites are created, what updates look like, and what accessibility issues they may have if they aren’t sure. Let’s take a closer look at disability guidelines for the internet, and what your organization can do in response.

What is WCAG 2.1 and Why It Matters On Your Website Read More »

Know Your Target Audience and Create Your Buyer Persona

Buyer Persona and Customer Avatars: Who is Your Website Marketing To?

It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.

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